#cpd23, Thing 3: does my brand look big in this?

It's taken me a long time to get round to writing this post.  Unlike many others, I'm not too uncomfortable with having a 'personal brand' that I take into account when presenting myself online.  But I am fairly uncertain of quite what my brand is, what is should be, and how I should best be communicating that.

What do you think about the Girl in the Moon?

Name
I've written before about my changing opinions regarding my own anonymity (or otherwise) online. When I started this blog and first signed up to Twitter, I was only using a pseudonym.  I'd vaguely thought of having 'The Man in the Moon' as a stand-by pseudonym for a while - based on an in-joke from years ago - but when it came down to it, I thought I ought to at least have something that reflected by actual gender.  Thus Girl in the Moon.  I don't know what I'll do if I ever decide I want to sound more grown up than a girl...  And I really have no idea what sort of image that the name projects. Whimsical? Astronomical? Probably, I fear, astrological, even though I don't hold with that bunkum at all.  It doesn't overtly link to libraries, but I don't know if that matters.  I've tried for consistently across platforms, but girlinthemoon is fairly popular as a username, so often I've used maedchenimmond (German for Girl in the Moon) with the English as a display name.  I like to hope that isn't confusing - I do try to use other means to unify all my presences.

Photograph
I'm a bit squeamish about using a photograph of me, even though I well recognise the benefits of being identifiable.  It's not because I'm particularly concerned about privacy, I think I honestly think a picture of something else is probably more aesthetically pleasing and distinctive.  If you really want to know what I look like, most of the first image results for my name are pictures of me (except the ones that are my avatar!).  As I've changed the design of various profiles and of this blog over time, I've retained the same avatar so that there is some consistency.  I worry (probably unduly) about changing things too much and people being confused.  Equally, I am starting to wonder whether I shouldn't more often include an actual photograph of me so that finding people at conferences would be easier.

Profersonal identity
I don't worry unduly about this.  I do tend to think before I tweet - generally I don't talk about personal stuff, anniversaries, domestic disasters, what I'm having for dinner.  But I do talk about hobbies - music and knitting - not least because a lot of the library folk I interact with professionally online also share these interests.  I'm comfortable with that, and I think my general rule is that I don't talk about online things that I wouldn't talk about to general colleagues (not friends) in the office at work.

Visual brand
I'm definitely someone who's interested in design, although you could be forgiven for thinking otherwise when considering the various iterations of this blog.  I do try to maintain a consistent, though not slavishly identical, design (colours, images) across various platforms.  I wonder if my avatar image is a wise choice - it's a book (what a stereotype!), it's brown-ish (pretty dull), it's not very striking.  But ultimately I am a slightly dull lass, who is interested in physical books, so maybe it's OK?

The Google/Bing/search engine of choice Challenge
I opened a difference browser (yes, yes, it's IE, I only use it for emergencies!) and checked I was logged out from everything.  Here are some results pages:

Firstly, Google. This is all pretty good.  I have a very distinctive name, so there's little question of it not being about me. It's just about which bits of me turn up. Google does well: Twitter and this blog are the first two, then references to various things I've presented at and written about professionally and recently.  A profile page from an online network, and my Guardian article. Hurrah!

Bing is a little less satisfactory.  The first two results are fine: my Ignite London talk and this blog.  But then lots of minutes from committees I was on as a student.  Oh dear.  I wonder how to make this better?  It's not as if my names isn't all over the place for library things these days.  And I can't imagine that College Music Society minutes are frequently linked to.

Overall, there's nothing too alarming there. Phew. But I'm not sure that any of the above actually comes together to form a cohesive image.  I worry that I rely on design because I haven't got anything more substantial to fall back on - I don't talk either mainly or knowledgeably about any particular topics, I'm not sure I have a distinctive writing style... These I things I notice about other people's brands, but fear they may be lacking from how I present myself?  Tom Roper has indeed already commented that he thinks my brand is design-based, though I don't know that he meant that as a criticism (and he did say some other nice things, phew).

A second opinion
If, dear reader, you aren't exhausted from doing this for all the other CPD23 participants already, I'd like to hear your views.

• What does 'Girl in the Moon' say to you?
• Do you think I have a 'brand'? If yes, what does it say about me? If no, what am I doing wrong?
• Should I be using a photograph of myself instead of an anonymous avatar?
• Am I all style and no substance? Should I be focussing my efforts more narrowly (in terms of topic)?
• Any other thoughts?

I've a thick skin, so don't hold back if there's something you've been dying to point out...


P.S. Multicolor Search Lab is a really cool search tool that lets you find Creative Commons images of Flickr based on their colour(s).  That's where I found the lovely purple moon (above) for this post.

On anonymity

I started this post hoping that it would be summary of last night's very interesting and enjoyable Cambridge Library Group discussion forum about the Cambridge 23 Things programme run during the summer. But the post had a mind of its own, and has morphed into one that I have been meaning to write almost since I started this blog, on the subject of anonymity online. This was one of the major topics discussed at the CLG meeting, but not the only one, and I'm sorry for not doing justice to other topics such as what we might do to carry on the cam23 learning momentum, the rate of Web 2.0 change, or evaluation skills for librarians. I'd be very happy if other attendees wanted to comment on those other aspects here or elsewhere, and, as ever, welcome comments from all comers on the contents of this post.

At the meeting some people expressed the opinion that they didn't like the number of anonymous blogs in Cam23, and that, by extension, they do not like people having 'anonymous' identities online.  This was an opinion that I've heard before, including during 23 Things, but it's one that's quite different to my own.

Thoughts personal

When I started this blog back in June this year, I made the deliberate decision to make it anonymous.  I did this for a number of reasons:

• Because it would be easy to change my mind and attach my own name to the blog, but impossible to do that in reverse. Initial anonymity was a good hedging-my-bets option;
• Because I felt that the blog started out as a place to reflect on Things, not a place to reflect about me. I didn't think that my opinions would be significant enough to librarianship or the world at large to warrant being traceable to me;
• Because I wanted to make my mistakes in private. This is my first blog, and my first real foray into Web 2.0 as creator rather than consumer, and I thought that if I'd be more likely to experiment fruitfully if I thought no-one could identify me with my errors.

Thoughts general

There are a multitude of other reasons for remaining anonymous online, far more than those I cite above. Few of these seem to me truly troublesome, outside deliberate impersonation of others and attempts at fraud, although many may give those in positions of power and responsibility cause to think. If someone is blogging anonymously about a service which you suspect may be your own, I can understand that you might be interested to know who they are. But, equally, I can see why they wouldn't want you to know...

It's worth considering that there are many different kinds of 'not-using-your-own-name' on the internet - thus far I've been using 'anonymity' in an unhelpfully broad-brush sense:

1. True anonymity in which there's no consistent identity and no trail: this might be posting comments as 'anonymous', without any identifying name or image.
2. Complete pseudonimity, consistently applied. This might be someone with a clear online identity in one place or across several places, such that their views can be examined over time, though there's no way of working out who their offline persona is.
3. Pseudonymous but identifiable to those in the know. A consistent identity with enough details relased that those nearby in the offline world can identify the person.

The next stage in this sliding scale, which is outside the realms of anonymity but still relevant is the use on an online moniker in association with a real name.

'Venetian Carnival Mask' by gnuckx on Flickr

These formats are good for different things. Posting as 'anonymous' is no way to get your views listened to seriously - with no back story it's hard to evaluate the worth or possible motives of a comment. But the other variations all have their uses. A pseudonymous writer might not inspire confidence at first, but as an identity is built up over time their values, knowledge and biases can all be evaluated. Knowing someone's 'real name' might seem like an easy way to sidestep that process - surely then, especially if they're in your institution, you can use information about their job, interests, previous contact you've had with them, and so on, to interpret and understand what they write online. That's true, but it's also a very easy way to pre-judge what you think they're going to say. I really enjoyed the anonymity of much of Cam23, because it meant that I could read and be read on the worth of what was written and what I wrote. I didn't fall prey to thinking 'well, x works at the y library, so he/she would say that...', and I was hopefully saved from some of that myself. That sounds a bit paranoid, I know, but I wonder if it isn't also true, at least to some extent.

Having multiple identities isn't a new, web-based phenomenon. It's something most people do in most of their lives: one persona for work, one for home; one for friends, one for family; one for older relatives, one for younger siblings... the list goes on.

Thoughts personal, redux

These days, as you may have noticed, this blog isn't anonymous - my name, in all its distinctive-surnamed-glory, is up there in the profile information. So why the turnaround chez Girl in the Moon?

• I wanted to participate in Library Day in the Life, and my job title and role is so distinctive that naming or describing it pretty much names me. So I included my name and job title on the Library Day in the Life wiki, and described my job and place of work here on the blog.
• I got involved in organising the Cambridge Librarians TeachMeet through commenting on blogs as Girl in the Moon, but the organising, and the event, happened in the offline world. At that point it became silly not to associate Girl in the Moon with Katie, at least in TeachMeet spaces such as the wiki.
• Once I'd done that, there was little point really maintaining the pretence over here. These days the blog has a more general professional development and reflective focus, and on Twitter I've got to know a range of librarians some of whom I meet at CILIP and LISNPN events. If I'm going to network with people then they will want to know my name so it might as well be available to them.
• Ultimately, I feel more confident now, in my technical skill and in my opinions. I'm happy for people find this online me and associate it with the offline me they might already know. Social medai presences are said to be an important personal and professional marketing tool, and I'll be hunting for jobs soon, so every little helps.
• Oh, and it's also just easier not to have to self-censor identifying information.

Final thoughts (and a new cat among the same pigeons)

At the CILIP New Professionals Day and the LISNPN meet-up that evening there was some discussion about the value of having one's own picture as an avatar. Clearly having a mugshot as an avatar makes it easier for people you've not met before to recognise you, but a comment was also made that it's good to be able to look online people in the face when communicating with them. Again, there seemed to be some hostility to people who have pictures of cats, fish, cartoons, or whatever else to represent them. Is it duplicitous not to reveal if you're fat or thin or blond or auburn or black or white or green? I'm not sure how much it impedes communication if your consistently used avatar is not actually *you*.

With my personal name online I wonder why I feel cagey about putting my face up there to match, but for the time being I'm staying a brown-ish book, not least because it's a tad more aesthetically appealing...
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Bibliography of posts that have inspired this post:
Thing blogging, 'Batgirl and me, or, The disorder of multiple personalities'
The mongoose librarian, 'Who *was* that masked mongoose?'
Discovery, 'Identity Crisis'
Books make noise, 'The paranoid post - or why I enjoy Librarians as a community of pure spirits'
Phil Bradley, 'Yes, but what's your real name?'
Jack of Kent, 'On blogging pseudonyms'