Showing posts with label mistakes. Show all posts
Showing posts with label mistakes. Show all posts

Friday, 6 August 2010

Thing 19: "I know a bank where the wild thyme blows"

Marketing feels somehow distasteful, like something that 'businesses' do but that we more refined types shouldn't dirty our hands with.  We were all brought up not to blow our own trumpets*, weren't we?  Well, it's clear that we have to forget that: marketing matters.  In my reading of them, most of the recent online discussions about the role of CILIP and the status of libraries in society have boiled down to 'we need to market ourselves better'.  Marketing is the insidious cousin of advertising.  Advertising (broadly speaking) says "here's a thing, get it", whereas marketing is all about making people aware of you (consciously or subconsciously) now in case they want you later.  It's not immediate; it's a long-term process.

In my current role, I organise public events which have to be advertised likely audience groups, but I also try market my project within the library, within the College, and to other librarians, archivists, museums people, scientists...

I was also (if I may be so bold as the bang my own drum briefly*) the brains (or perhaps the brawn) behind what has become the Open Libraries strand of Open Cambridge.  This is an actual public event (or, rather, several events), but it is also a way of marketing the libraries of Cambridge as interesting, open and important even outsides the confines of the university.
Cambridge Librarians TeachMeet logo
Come in to my wiki, said the spider to the fly...
Recently I've found myself on the organising team of a Cambridge Librarian's TeachMeet, which we've been advertising only Web 2.0 ways so far - a wiki, some blog posts, a fair amount of tweeting, a Delicious tag. But this isn't really *marketing*, for all the fun it's been.

In fact, none of the advertising or marketing I've done thus far has been to anything resembling a very defined strategy or plan, and before camlibtm got off the ground, I'd not really used any *social* media for those ends at all.

The future

I'm currently approaching the end of a three-year project, and I certainly wish I'd embraced some of this sooner.  I think I'd like to have had a project blog, and maybe built up a bit of a following for an 'item' or 'fact' of the week.  I think that some of the public who came to events (and those who couldn't make it) would be interested in that, and it might have helped showcase the project to other heritage institutions.  I don't know how much point there would be in starting that with six months left to go?

Magistra et mater has written a really interesting post about successful and unsuccessful library blogs. She points out that reader involvement can be cultivated by writing posts that invite comment and discussion, and which do not intimidate people out of wanting to air their own opinions.  I think that fear of having an un-commented-upon, and therefore seemingly pointless, blog was one of the reasons that I didn't investigate the idea of marketing my project in that way.  More fool me, I fear.  As Laura pointed out yesterday, it's worth taking the risk of not succeeding, and there is a definite audience (as demonstrated by attendance at public events) who would like to see what's in our archive, so I rather think I've missed a trick.

Oh well, onward, onward.  I'm certainly trying to use Twitter now to spread the word about forthcoming events in which we're involved, including for Open Cambridge and the Festival of Ideas, and (if it gets organised - watch this space...) a Fred Hoyle sci-fi extravaganza in the Autumn.

Photogrpahy is allowed in the library sign
Not a sign you see so often.
I've thought about having a Flickr group for photos of our library.  We actively allow visitors to take photographs of the library (so long as they're for 'personal' use), and there are already quite a few pictures out there.  Encouraging Flickr users to add their photos to our pool would be a way of re-enforcing the (hopefully positive) message of their visit here, reminding them that they came here, giving access to more information about what they saw, and (hopefully) encouraging them to visit another event or to encourage people they know to visit.  In short, it might raise our profile.  But then I looked more closely at the Flickr users with St John's photos easily findable: one works in the Library, one used to work in the College, and one is Sir Cam.  Hmm... will be a bit more work than I initially thought in drumming up an audience there, then.

A Flickr account for images from our collections à la LoC would, I think, be really lovely.  But that would probably have to Get Through A Committee.  Not an insurmountable hurdle, but I'd need to develop a better case for it than "would be really lovely".

I'm going to take some time soon to investigate more special collections using social media, and to evaluate further what makes some more successful than others.  If anyone has any recommendations for ones to watch I'll gladly take suggestions!

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*Trumpets? Flumpets? Any other children of the eighties around?  Remember the Flumps?  To this day, I can't say "Keep it under your hat" without adding ", Pootle" on the end.

Thursday, 15 July 2010

Thing 13: "Her silver visage in the watery glass"

Moon reflected in puddle, Test st by J.C. on FlickrCeline has already said so much of what I've been thinking about while reflecting, that it's hard to know what to write here without just repeating her points.  And the first repeated thing: I have a habit of trying to read everyone else's posts and then finding that everything good has been said, several things I disagree with have also been said, and my post has to grow to enormous lengths to cover everything I wish to comment upon (or, it has to fall short of what I'd really like to say). An obvious solution to this is to post before I read, but when my opinion's going to be public I like it to be considered, and the other cam23 posts are giving so much food for consideration. I shall try to be more selective when thinking about future posts.  It's difficult to write a full evaluation and not so useful for other cam23-ers - I'm most interested by the posts that respond to particular points about or features of each Thing.

At the start of 23 Things I wrote: "I hope to learn lots of practical skills, but also to have a much better idea about which gadgets are best for what." I've definitely learnt how to do new things, including embedding widgets into websites and combining RSS feeds, and I've seen what a number of tools I'd not used before actually do.  But more thatn learning which gadget does what, I've been thinking about the ways in which different sites are increasingly linked together (and being frustrated when some of them won't easily), and what this might mean for library service provision in The Future (I haven't worked it out yet).  So cam23 has helped me think critically about what skills I might need in the future as a professional, and what in which ways users might reasonably expect library services to be integrated into other online activites.

As for confidence, I was fairly confident that I would be able to figure out how to use the Things in the course, but I wouldn't have necessarily tried these new things without some reason greater than curiosity. So having a structure that encourages (I was going to say 'forces', but that's unfair) me to look at something each week has been really beneficial (I agree with Aidan on Blutmetry about the value of the look-try-think-comment structure of the programme).  Once I've made the first step into trying something out I'll keep tinkering away with it without further encouragement, so I don't need instructions any more detailed than those given.  The nature of the instructions - some written, some screenshots, some video tutorials - has made me think about the ways in which instruction can be given. I'll try in the future to think more carefully about which tool is best, and not to reject videos and other embedded widgets just for being flashy and modern!  Equally, the cam23 posts have shown the value of a simple list of things to do - it's a question of picking the right tool for the job.

Untitled photograph of trees reflected in water by ebergcanada on FlickrTrying out the different Things has certainly increased my confidence to comment and contribute instead of being a passive absorber of content. I've really enjoyed diving in and taking part instead of sitting on the sidelines watching things fly past my nose.  I've signed up to the LIS New Professionals Network, and talked to @theREALwikiman about difficulties with editing my profile there.  I've looked at some documents put on line by Tony Hirst (@psychemedia) and talked to someone who had commented on them.  I now feel much more connected and involved with what's going on in the world of libraries (and aren't we cursed with living in interesting library times?). Discussion of Web 2.0, social media and the future of libraries at recent Libraries@Cambridge conferences (why isn't this link findable by navigating from the Libraries@Cambridge homepage, especially as the slideshows are now available? Am I missing it somewhere?) left me wanting to bury my head in the sand, but now I've dared to get involved with some of the Things, I find that I'm actually quite interested in some of the issues that were being discussed. Watching what other people are talking about makes me feel more confident to make my own judgements about what's good, bad, or indifferent, and about where things might be headed. Having gained this confidence, I'll continue to try to write some of these thoughts down and maybe engender a little discussion of my own.

This increase in communication has applied as well within the real world of Cambridge, and not just online. There is no shortage of communication means in Cambridge libraries (as discussed last month on Blurtmetry), but I'd previously felt a little 'out of the loop'.  Now I feel like I've got much more idea what's going on, and have even met up with some people face-to-face (with more of that to come in the future!).  This speaks, I think, to the value of the immediacy of many social media.  If someone writes a blog post, or tweets something, then the default assumption is that they're open to, and maybe hoping for, quick comments from other people.  With traditional forms of communication, if someone sends, say, an email bulletin it seems less appropriate to reply with something simple like 'yes, I found that too', or 'have you tried this...', so connections between people are less frequently made.  Or maybe I just feel less shy with the my cam23 guide to hide behind.

My own photo of the Cam in Autumn
What else have I learnt? Over the last few weeks it has become unavoidably clear (though, in truth, I knew it already) that I am an inveterate tinkerer.  Nothing is safe when I'm around - it will be fiddled with until I have it just so (and not just computery things, either, you should feel sorry for the things I knit, and unravel, and knit, and unravel, and knit...).  This means that I need to set myself time limits and constraints when working on any kind of project, otherwise the time spent will balloon as I 'just test out one more feature' or 'try it laid out the other way round'.  This applies as much to blog layouts as setting up exhibitions, writing reports, or even cataloguing papers.  It has been useful to have this trait made so plain to see, so I can more consciously try to curb it when necessary in the future.

There's has been no Thing that I could see no point in at all, so I will bear them all in mind for particular scenarios and recommend them to others as they seem appropriate.  Scary though it might be to look into the future, I'd also recommend keeping an eye on early-adopters and 'web guru' types like Tony Hirst and Phil Bradley to see what they're talking about.  There's no need to try everything out right away, perhaps, but it's useful to keep an ear to the ground as to what might be coming round the corner.  Personally, setting up an RSS feed reader (Google as it happens, but I hear others are good, too) has been the biggest gain.  Now the internet comes to me (and isn't there a lot of it!) and I spend much less time cycling through my favourite sites to see if there's anything new.

My own photo of the Cam
What I would like to change about my approach for the rest of the Things is to pay more attention to the further reading suggestions.  I often find myself wanting to know more, and wondering where to look for it, when there's a perfectly good link or three waiting to be clicked on the cam23 page.  Truth be told, I'm sometimes just a bit lazy to read what I'm told to.  I've started as I mean to go on with this goal, and have revised this post in light of what I've learnt from reading B.A. Sen's article.

One last thing... On the day that Thing 13 was posted (aeons ago in Web 2.0 time), this blog post of resources for librarian bloggers was posted by thewikiman. It's based on a presentation at the CILIP CDG New Professionals Conference 2010 and is well worth a look!

Monday, 28 June 2010

How embarrassing

'Dangerous Slip', a photograph by teotwawki on FlickrFor anyone reading via a feed reader...

I just hit 'publish' instead of 'save' by accident, and have sent a partially-formed post out into the ether.  So glad I didn't say anything rude in it.  I think.

A better post will follow at some point.

('Dangerous Slip', a photograph by teotwawki on Flickr)